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Now available on Amazon for pre-release order

Exactly What To Say

The Magic Words for Influence and Impact

In this practical, digestible book, bestselling author and international speaker Phil M Jones shares how simple language techniques can transform the success of conversations. 


Developed over years of successful (and unsuccessful) sales negotiations and training more than two million sales staff across the globe, Phil offers 22 powerful phrases that can easily be interwoven in your everyday exchanges. 


Each chapter explores the psychology behind the effectiveness of a simple set of words before providing examples of how to utilize them in varying situations.


Exactly What To Say keenly focuses on the importance of recognizing and acknowledging motivation when interacting with others.

Words have the power to change decisions, fates and fortunes, yet few people purposely wield them.

You will learn how to: 


  • Create a rejection-free approach to conversation that increases a listener’s comfort
  • Use the universal desire to be open-minded to build intrigue and influence
  • Diffuse arguments or ‘I know best’ attitudes with simple, open questions
  • Build trust and camaraderie by using comparisons
  • Help others make time to reach important conclusions. 


Underpinning each section is the belief that good sales strategies encourage decision-making that leads to greater wins, not just fewer losses. 


Concise, motivating and—most importantly—effective, Exactly What To Say will empower you to understand and excel in the art of conversation... and business.

Pre-order Your Copy Now

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Who’s Phil M Jones?

Phil M Jones is a bestselling author who is widely regarded as one of the world’s leading sales trainers. He has trained more than two million people across five continents and more than 50 countries, coaching some of the biggest global brands in the lost art of spoken communication. 


In 2013 he won the British Excellence in Sales and Marketing Award for Sales Trainer of the Year, the youngest-ever recipient of that honor. He divides his time between London and New York

Phil has been featured in:

“Exactly What To Say, is a masterclass in the art of influence, persuasion and generating top producing business results. This is a must read for anyone looking to be more persuasive in their business and personal lives.”


—Seth Price, bestselling author of The Road to Recognition

"Abracadabra – you are a millionaire! That is what will happen if you follow the advice from Phil Jones in this book! Read it more than once and it means even more!"


—Jeffrey Hayzlett, Primetime TV & Podcast Host, Chairman C-Suite Network

What’s Being Said about Phil’s New Book?

"Indeed, the right words spoken the right way, while perhaps not actually magic... can sure have the results of such. Great job by the author in bringing us this very helpful guide."


— Bob Burg, co-author of The Go-Giver

"This book is packed with ideas, and easy to implement suggestions, that will assist any individual in obtaining the outcomes they require from the conversations they have."


— Grant Leboff, CEO stickymarketing.com

"Implementing Phil’s simple yet powerful Magic Words have been integral to the growth of our now £20 Million business over the last few years. In Exactly What to Say, Phil has delivered a book packed full of real world solutions that will lead you to achieving the outcomes you desire in life and business. You’ll see just what I mean when you read it!"


— Richard Dixon, Director, Holidaysplease

"I think Phil says it best himself at the end of this fabulous read; ‘Everything you have learned in this book is simple, easy to do and works.’ It’s tried and tested, proven and guaranteed to help you get your own way more often."


— Philip Hesketh, Professional Speaker and Author on the psychology of persuasion and influence 

"Phil Jones puts powerful phrases in the palm of your hand to help you uncover the truth in complex selling situations. His insights demonstrate how to influence others with integrity while never seeming pushy. You’ll use these gems each and every day."


— Ian Altman, Co-author of Same Side Selling, Forbes.com Columnist

"If you want to be more influential in every situation you need to master the simple, yet powerful lessons contained within. Exactly What to Say could replace just about every other book on human behavior - it’s that useful."


— John Jantsch, author of Duct Tape Marketing

"If you want to get prospects, clients, colleagues, bosses or anybody to say “yes” to what you want, I have three magic words of advice for you: “Get this book!” Magic Words is a must-read for everyone who sells a product, a service, a story or wants to impress, motivate, engage and influence others from the very first moment. Magic Words will help you to use the most compelling phrases, to ask the right questions at the right moment, and to eliminate the wrong words from your personal and professional vocabulary."


— Sylvie di Giusto, Keynote Speaker & Corporate Image Consultant

"Have you ever considered why a horse can win a race and get 10 times the earnings? Was the winner 10 times better than the second-place horse? Hardly, she only won by a nose. The same applies to sales and marketing. What makes the winner a winner is a concept called “the winning edge.” One of my early mentors drilled it into me that “everything you do either enhances or detracts from your ability to close the sale. No detail, however minute, is neutral.” This is why I love Phil Jones book Magic Words. In this short, but power packed book he shares how to use certain key phrases to help you with the winning edge. Their is no doubt words matter a great deal in any marketing and sales situation, so make sure you have your copy of Magic Words."


— Bryan Eisenberg, New York Times Bestselling author of Waiting for Your Cat to Bark and Be Like Amazon

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